I'm not like most designers, who must set sail on an exotic getaway to get inspired. Most of the time, it's on my walk to work, or sitting in the subway and seeing something random.
When developing an idea, I remind myself not to start with compromise. I envision the ideal manifestation of the idea, as if I had no limits in resources, materials, or permission.
Works of art, in my opinion, are the only objects in the material universe to possess internal order, that is why, though I don't believe that only art matters, I do believe in Art.
SEO is not about chasing number one rankings. It's about providing the best, most relevant information through a well designed-experience. Rankings will follow.
Work with brands who make the people around them better than before.