OUR STORY

Our purpose is to create functional food products that utilize the highest quality ingredients, sustainable packaging and ethical sourcing practices to promote overall health & wellness.

LEADERSHIP

Experience stemming from years with some the world’s largest fortune 500 retailers, distributors, and manufacturers in the organic and natural industry.

MATT JIMENEZ

Founder/CEO

GRANT BURGESS

President

Megan

Data Analyst

Elisabeth

Sales and Distribution Coordinator

Jillian

Senior Brand Manager

Svetlana

Accountant

Brian

Controller CPA

Sam

CFO

Kim

Regional Sales Director

Penny

Regional Sales Director

Aubrey

Brand Manager

Kyra

Brand Manager

Elyza

Customer and Communications Coordinator

OUR BOARD

Our board consists of experts from a range of fields such as retail, brand & product development and creative.

MATT JIMENEZ

Founder/CEO

GRANT BURGESS

President

JILLIAN SHIMSKEY

Senior Brand Manager

MATT JIMINEZ Founder/CEO

With 20 years in the natural foods industry, Matt has garnered a wealth of experience across multiple disciplines. He’s held key leadership roles within the natural food channel - from retail and merchandising to brand development and trade management.

Matt has been at the forefront of some of the most innovative food trends, by working alongside industry leaders to define standards for domestic fair-trade ingredients, compostable packaging initiatives, and the sustainable sourcing of palm oil and grass-fed dairy. As a merchant leader and business owner he’s utilized his influence to help guide brands towards developing sustainable practices influencing numerous market trends over the years.

Fun fact: Avid backpacker, taco fanatic, purveyor of obscure dancehall records.

GRANT BURGESS President

Prior to MindFull, Grant was President of IGNITE Sales Management for 1.5 years after the sale of the company to Acosta.  IGNITE was the leading Sales Strategy Management company for emerging and Natural Brands in the US. Starting in 2012 as  SVP of Sales for IGNITE, Grant’s main focus at was in strategy development and sales growth for Talenti Gelato (sold to Unilever), Blake’s All Natural (sold to Conagra), Essentia Water, Saffron Road and Vibrant Health (One Degree, Little Northern Bakehouse).  Prior to IGNITE Grant held leadership positions at Unilever, General Mills and Cadbury.

Fun fact: Grant is a huge baseball fan and has been to games at 24 of the 30 major league parks.  Mainly because he travels so much he usually catches a game in whatever town he is in. 

Megan Data Analyst

Megan’s love of data started in science as a double major at CSU in Biological Sciences/Equine Science with a minor in Anatomy and Neurobiology where she created and analyzed data to help discover a new protein kinase. She would later be known to explain her successful 8 year career in medical device sales as the art of selling data.

Her small obsession with following what she saw as a trend in emoji data, she started a technology company in the media space and took it thru Techstars. That company product ended up producing over 100 bits of data per day. Finally before she arrived at Mindfull, Megan worked at Nielsen where she deepened her knowledge in the critical art of maintaining data integrity. Megan enjoys putting all of these skillsets together now to help drive transparency and growth at Mindfull.

Fun fact: Megan’s dog Gidget is named after her first tech company which dealt with data compression. Gidget, the dog, is known to eat her own eye boogers making her ultra sustainable.

Elisabeth Sales and Distribution Coordinator

Elisabeth grew up in Montreal speaking French. After attending culinary school, she worked in several restaurants. In 2003 she embarked on a yearlong world trip, eventually settling down in Boulder, Colorado. Soon after, she had two kids who both developed various food sensitivities.

Relearning how to cook without those allergens rekindled her love for cooking and eventually inspired her to found Zaza Raw, a vegan dessert company, which she ran for several years. Elisabeth is very passionate about food and the food industry. She is thrilled to a part of MindFull, where she helps supporting sales and distribution.

Fun fact: Elisabeth lives in Golden, Colorado with her husband and kids and enjoys running, biking, skiing and of course cooking!

Jillian Sr. Brand Manager

Jillian has over a decade of brand, retail and purchasing experience, the majority of which was focused on Natural Food and Beverage at Whole Foods Market. During her career, Jillian has developed branded and private label products, and curated and managed over 75 categories spanning Supplements, Body Care, Grocery and Beverage. She has a passion for delicious food, high quality standards and building strong partnerships, teams and strategy. 

Fun fact: Jillian feeds her senses, soul and tummy with exploring and traveling often.

Svetlana Accountant

Svetlana worked as an accountant in various international companies. She has experience launching the start-up agricultural production company with Danish investment, which currently is the 15 biggest pig production company in Russia. She helped by finding solutions during integration of the financial system and solving common issues that often happen in start-up environments.

Also, she worked for hospitality company from the start helping to launch and maintain financial system with high standards and best practices. She strives to learn new ways of doing things and takes on projects that are sometimes out of her comfort zone. Svetlana is excited to invest her knowledge and professional experience to Mindfull development.

Fun fact: Svetlana graduated from a music school, where she learned to play dombra. She has never played since graduation though.

Brian Controller CPA

Previous to joining MindFull, Brian has spent 5+ years in the assurance and advisory practice of Deloitte LLP servicing both public and private clients. His experience serves well in helping MindFull with its financial planning and analysis, internal control framework, and external financial reporting. Brian is a CPA, CA from the Chartered Professional Accountants of Ontario.

Fun fact: Brian is a big sports fan, spending his summers on the golf course and winters in the hockey rink and cheering for his hometown Ottawa Senators.

Sam CFO

Prior to joining MindFull Sam spent 5 years working at Deloitte LLP and obtained his Chartered Professional Accountant designation. After Deloitte he worked at Shopify Inc., a publicly traded software company, which during his time grew from 250 to over 4000 employees. Sam has experience in scaling startup companies, financial planning, internal and external reporting, investor relations and public company compliance.

Fun fact: Previously competed in RedBull crashed ice.

Kim Regional Sales Director

Prior to joining MindFull, Kim spent 8 years with the Wonderful Company managing FIJI Water, Justin & Landmark Wines, Wonderful Pistachios, and POM Wonderful. Kim helped develop and strengthen distributor partnerships, manage key account relationships, and host special events. It was hard to say goodbye to the free wine, but the MindFull opportunity was too exciting to pass up!

Fun fact: Kim loves a good Pinot, loves parenting (most of the time), and if she could be playing tennis right now, she would be.

Penny Regional Sales Director

Penny has a diverse background and skillset in CPG sales. She has not only led retail sales with some of the largest chains in the US, but has also led UNFI, KeHE and regional distributor relationships. Prior to joining MindFull, Penny worked at SPINS sharpening her analytical abilities. Before SPINS, she led East/Central sales for all channels at a craft chocolate company in NYC. Her career started at Beanitos where she managed the Southeast for all channels and was the point of the spear at Publix, Whole Foods Market, Hannaford, and many other accounts.

Fun fact: She’s probably the only person you know who was born in Rhode Island.

Aubrey Brand Manager

Aubrey has spent the past 7 years in the Natural Foods Industry and has loved every minute of it. She started on this path at WhiteWave Foods, managing logistics for WhiteWave’s largest customer, UNFI, and then made her way to GoodBelly Probiotics as their Sales Analyst.  Her knowledge of logistics, sales, and trade have served her well in her role of Brand Manager at MindFull, giving her a thorough ability to research, implement and build successful company programs and initiatives.

Fun fact: Aubrey LOVES animals of all shapes and sizes! Her current household consists of 4 rescued chihuahuas, 2 cats, some scaley friends and NO SHAME!

Kyra Brand Manager

For the past five years Kyra has worked in nearly every sphere of the digital advertising universe. From building out premium ad networks at an SSP, managing nation brands spending millions of dollars a year in media at an ad agency, to helping run all social and digital advertising efforts during the campaign of the current Attorney General of Colorado, Kyra has been fortunate enough to have a wealth of experiences in the world of AdTech and Advertising. She is thrilled to bring her years of experience to MindFull heading up all Digital, Social, PR, Amazon, and E-commerce efforts.

Fun fact: Kyra is a classically trained Opera Singer, Ballerina, and aspires to retire on a farmette with multiple dogs (preferably clones of her Golden/Aussi Mutt Sage) and Alpacas (one to be named Chew-paca).

Elyza Customer and Communications Coordinator

Elyza is thrilled to bring her years in the music industry to MindFull. In her time in the music industry Elyza has done everything from artist management, content creation and copywriting for digital music publications, to social media management for artists themselves. In her free time, Elyza has devoted herself to perfecting her digital artistry and craft. She brings with her a robust knowledge of consumer markets, as well as an abundance of creativity driving the various MindFull brands personas to authentic and individual heights.

Fun fact: Elyza is ambidextrous, has an INFJ personality type, and would eat sushi for every meal if she could. Basically, she’s a huge odd ball.

MATT JIMINEZ Founder/CEO

With 20 years in the natural foods industry, Matt has garnered a wealth of experience across multiple disciplines. He’s held key leadership roles within the natural food channel - from retail and merchandising to brand development and trade management.

Matt has been at the forefront of some of the most innovative food trends, by working alongside industry leaders to define standards for domestic fair-trade ingredients, compostable packaging initiatives, and the sustainable sourcing of palm oil and grass-fed dairy. As a merchant leader and business owner he’s utilized his influence to help guide brands towards developing sustainable practices influencing numerous market trends over the years.

Fun fact: Avid backpacker, taco fanatic, purveyor of obscure dancehall records.

GRANT BURGESS President

Prior to MindFull, Grant was President of IGNITE Sales Management for 1.5 years after the sale of the company to Acosta.  IGNITE was the leading Sales Strategy Management company for emerging and Natural Brands in the US. Starting in 2012 as  SVP of Sales for IGNITE, Grant’s main focus at was in strategy development and sales growth for Talenti Gelato (sold to Unilever), Blake’s All Natural (sold to Conagra), Essentia Water, Saffron Road and Vibrant Health (One Degree, Little Northern Bakehouse).  Prior to IGNITE Grant held leadership positions at Unilever, General Mills and Cadbury.

Fun fact: Grant is a huge baseball fan and has been to games at 24 of the 30 major league parks.  Mainly because he travels so much he usually catches a game in whatever town he is in. 

Jillian Sr. Brand Manager

Jillian has over a decade of brand, retail and purchasing experience, the majority of which was focused on Natural Food and Beverage at Whole Foods Market. During her career, Jillian has developed branded and private label products, and curated and managed over 75 categories spanning Supplements, Body Care, Grocery and Beverage. She has a passion for delicious food, high quality standards and building strong partnerships, teams and strategy. 

Fun fact: Jillian feeds her senses, soul and tummy with exploring and traveling often.