One of the key project goals was to create and convey a more open, caring and trustworthy image of the company to its customers. We outlined a few brand attributes that could help in achieving this goal and created an effective presentation using top-grade photography, custom copywriting and a combination of formal and relaxed design elements , to build a disciplined yet warm and human tone of voice. Visually the design is based around the company’s logo – a series of natural and organic elements.